Born in Ljubljana, I was educated at the Faculty of Social Sciences, where I studied sociology, politics and communication.
My career began as a journalist, editor of magazines related to technology, news in the way of life, and eventually became the head of product strategy at the company Svodniki pogledi d.o.o.
My blog started as a hobby, a foreign project that allowed me to express my opinions on various worldly topics. In the next 10 years, it has grown into a global authority in the fields of technology, innovation, food and lifestyle.
Today I write for my blog, and also for Croatia, Slovenia and other magazines, in which I am the author of six books. I celebrate as an icon of style all over the world in the world of different brands and artisans.
I am married to three daughters. Živim v Ljubljani1.
